HbbTV (Hybrid Broadcast Broadband TV) technology allows viewing specially designed www pages within a broadcast TV channel. That is why these technologies are called hybrid. For them to work correctly the TV (Or other devices with DVB tuner) must be connected to the Internet. There are extensive possibilities of this technology. From special applications for watching videos (e.g. HbbTV version of most popular VoD services iVysilani or PrimaPLAY) to possibility to enrich a TV programme of a given TV channel with bonus material. For example when watching a series there is a link to video archive with previous episodes which can be watched immediately on TV by pressing a remote control button.

New business opportunities

For commercial use this technology enables adding more information to the currently broadcasted spot on viewer request. This brings benefits to both viewer and advertisers.